Google x CAA

Google Glass Headline Set

The first live music festival integration of Google Glass. We partnered EDM client Nicky Romero with Google to wear glass live at TomorrowWorld in Atlanta. Thousands of fans from all of over the world were able to watch the show from the perspective of a headline DJ.

Client: Google, CAA, Nicky Romero, TomorrowWorld
Services: Production, Social Strategy, Activation

A Viral Moment #ThroughGlass

The campaign immediately went viral on several platforms, with a projected ~3M impressions. Even years later, the event continues to get circulated/recirculated.

nicky-i-phone-823x1024